Social Media Marriage: Facebook And Pandora
Facebook Also Teams With Microsoft For Document Sharing
April 22, 2010 at 4:18 PM (PT)
In an online pact that could fortify the stature and influence of both parties, FACEBOOK and PANDORA have agreed to a business relationship where FACEBOOK users will be able to link to PANDORA, which will enable them to easily share their music with friends, as well as listen to songs other like.
According to the L.A. TIMES, "Those who opt in to the PANDORA integration will be able to share all their favorite songs on their FACEBOOK profiles. Users can also 'like' songs on FACEBOOK and receive station suggestions from PANDORA based on those preferences. And since friends are integrated into the music service, users will be able to see what songs or stations their FACEBOOK friends liked."
WIRED.COM considers the pairing to be a major win-win situation. It will now be much easier for PANDORA users to broadcast their music tastes, as well as make it easier to discover and enjoy new music that their friends are into. In turn, FACEBOOK could become "the de facto storage point for the users' musical preferences ... [which] could help the company avoid the fates of its ancestors, FRIENDSTER and MYSPACE."
Spreading The Word.Doc
FACEBOOK is also getting in bed with MICROSOFT, which has launched a DOCS.COM site in limited Beta. That new site also features a social-sharing tool, which would enable FACEBOOK users to "create and share documents with their friends on Docs.com."
[What do you think of the "wedding" of FACEBOOK and PANDORA? And, what effect will it have on your station and/or music sales and how soon a broader range of songs become familiar to the public?]