RAB Enters Into Agreement With Germany's Radiozentrale
March 17, 2006 at 11:16 AM (PT)
The RADIO ADVERTISING BUREAU (RAB) has entered into an agreement with RADIOZENTRALE, GERMANY’s radio marketing association, to give their members full access to RAB sales and marketing materials, as well as training and consulting services.
"Given the backdrop of growth in radio broadcasting globally, we anticipate that this will serve as a model for international cooperation between RAB and other radio marketing organizations around the world," said RAB Pres. and CEO GARY FRIES.