'Bloomberg Businessweek Radio' Launches
April 23, 2010 at 2:05 PM (PT)
BLOOMBERG RADIO adds a weekly show branded with the name of its newest acquisition, BUSINESSWEEK magazine. "BLOOMBERG BUSINESSWEEK RADIO" will air 8-10p ET FRIDAY nights beginning TONIGHT (4/23). BLOOMBERG RADIO and TV "TAKING STOCK" host PIMM FOX and BLOOMBERG RADIO "THE FIRST WORD" morning co-anchor KEN PREWITT will host the new show, the debut of which coincides with the relaunch of BLOOMBERG BUSINESSWEEK.
"This program is another indication of the multiple ways that BLOOMBERG and BUSINESSWEEK can come together to serve a senior business audience," said BLOOMBERG BUSINESSWEEK Chairman NORMAN PEARLSTINE. "Every week BLOOMBERG BUSINESSWEEK unearths the most critical topics of importance for the business world. Creating a show from that content and delivering it to BLOOMBERG's powerful audience is a great example of how both brands can benefit from the synergy."