Clear Channel To Encode For Media Audit Houston Test
March 20, 2006 at 6:20 AM (PT)
Add CLEAR CHANNEL to the list of HOUSTON radio broadcasters encoding their stations for THE MEDIA AUDIT/IPSOS' metering test. COX, CBS, and RADIO ONE are already on board with the test as well. THE MEDIA AUDIT/IPSOS proposal is one of three finalists in CLEAR CHANNEL's process of looking for a new ratings system.
“Creating a reliable, consistent solution takes more than technology and field tests and accreditation – it takes maturity and professionalism and the ability to understand the issues of all the players involved,” CLEAR CHANNEL RADIO Pres./CEO JOHN HOGAN said in a press release. “We have experienced nothing but maturity, professionalism, true understanding and assistance from THE MEDIA AUDIT/IPSOS since the RFP process began. Radio is fortunate to have such a strong company interested in being a partner as we drive toward electronic measurement.”