Colleen Brown To Keynote BIA/Kelsey Conference
April 27, 2010 at 3:38 PM (PT)
FISHER COMMUNICATIONS Pres./CEO COLLEEN B. BROWN will deliver a keynote address at the BIA/KELSEY Digital Strategies for Broadcasting 2010 Conference, which will be held MAY 17th-19th in JERSEY CITY, NJ. Her keynote address is scheduled for TUESDAY, MAY 18th at 9:30a.
BROWN will cite how FISHER has built a digital portfolio that has enabled tit to successfully diversify beyond its traditional broadcast business. "The proliferation of mobile technology is redefining the media industry by creating new opportunities for local broadcasters to better serve their communities through more personalized content, greater neighborhood involvement and enhanced advertising solutions for local businesses," she said. "The power of traditional broadcast remains unsurpassed and we must leverage these inherent strengths as we expand our digital portfolios and look to capitalize on the opportunities that lie ahead for our industry."
For more information on the conference, which will focus on the theme, "New Platforms, New Revenues," visit www.kelseygroup.com/dsb2010.