Dolphins Move Spanish Broadcasts To WQBA-A/Miami
April 28, 2010 at 4:24 AM (PT)
The MIAMI DOLPHINS have inked a new multi-year deal for UNIVISION RADIO Spanish Talk WQBA-A/MIAMI to serve as Spanish-language flagship for the NFL team's radio broadcasts. The team was previously heard on GRUPO PRISA Spanish Talk WSUA-A (RADIO CARACOL). UNIVISION and the team's MIAMI DOLPHINS INTEGRATED MEDIA GROUP will jointly sell ads on the programming, including a two-hour weekday DOLPHINS talk show and game broadcasts, which will include a two-hour pre-game and one-hour post-game show. Sister Spanish AC WAMR (RADIO AMOR 107.5), Tropical WRTO-F (LA KALLE 98.3), and Spanish Talk WAQI-A (RADIO MAMBI) will also provide marketing support.
"We are thrilled to partner with UNIVISION RADIO, the industry leader in providing Spanish language radio content to U.S. Hispanics," said DOLPHINS SVP of Corporate Partnerships & Integrated Media JIM RUSHTON. "With the strength of WQBA-AM's signal and support of its three sister stations, more of our Hispanic fans will be able to hear our games and stay connected with their favorite team in Spanish. We couldn't be more excited to provide enhanced DOLPHINS content across UNIVISION's radio network to one of the largest Hispanic fan bases in the NFL. Special thanks to JOSE CANCELA from HISPANIC USA, Inc for helping to make this partnership possible."
"We are excited to provide the MIAMI DOLPHINS with an opportunity to reach their Spanish-speaking fans through our airwaves," said UNIVISION SVP/Regional Manager CLAUDIA PUIG. "The DOLPHINS broadcasts will be the perfect complement to WQBA's stellar sports programming lineup."