Clear Channel Names Bob Michaels To Oversee Research Projects
April 28, 2010 at 7:18 AM (PT)
CLEAR CHANNEL RADIO has hired BOB MICHAELS to a newly created position of EVP/Research, effective immediately. Reporting to EVP/Content-Programming TOM OWENS, MICHAELS will be responsible for supervising CLEAR CHANNEL research projects and personnel across all terrestrial and digital platforms.
"BOB's important role in designing diary and PPM programming analysis tools combined with his unique ability to synthesize this data to rating and revenue benefits will increase CLEAR CHANNEL's consumer insights and distinguish our service for audiences and advertisers," said OWENS. "We are honored that BOB decided to commit his considerable talents to CLEAR CHANNEL RESEARCH. The transition to electronic measurement creates opportunities for innovations in data organization and analysis. We welcome BOB to the CLEAR CHANNEL RADIO family."
"CLEAR CHANNEL RADIO is ahead of its competitors by recognizing the importance of investing in research and how research can better connect audiences with advertisers," said MICHAELS. "I’m honored to work with such a stellar-team of professionals here at CLEAR CHANNEL RADIO and look forward to helping CLEAR CHANNEL RADIO create world-class audience research capabilities and become a top leader in the research field."