OMD And PHD Ink PPM Deals
March 20, 2006 at 12:51 PM (PT)
ARBITRON has announced that OMD and PHD, two of the world's largest media services agencies, have signed a contract for the use of PORTABLE PEOPLE METER (PPM) based radio audience estimates. The agreement covers the U.S.-based radio planning and buying activities of OMD and PHD, both part of the OMNICOM MEDIA GROUP.
OMD's clients include LOWES, BANK OF AMERICA, PEPSI, DELL, CINGULAR, and U.S ARMY HOME IMPROVEMENT.
PHD's clients include DAIMER-CHRYSLER GROUP, DODGE, JEEP, GAP, OLD NAVY, and CHARLES SCHWAB.