SBS Launches 'Orphaned Starfish' PSA Compaign
May 3, 2010 at 10:55 AM (PT)
SPANISH BROADCASTING SYSTEM will launch a new PSA campaign to support the ORPHANED STARFISH FOUNDATION and its mission to create lasting change in the lives of orphans throughout LATIN AMERICA by helping them develop vocational skills. Beginning MONDAY, MAY 3rd, the TV and radio campaign consists of 30-second spots on SBS radio outlets in MIAMI, PUERTO RICO, NEW YORK, LOS ANGELES, SAN FRANCISCO and CHICAGO, and all of its MEGA TV stations.
"We're proud to promote the ORPHANED STARFISH FOUNDATION on our television and radio properties because we believe in helping provide children in LATIN AMERICA with better opportunities for the future," SBS Forensic OM and MIAMI cluster VP/GM and JACKIE NOSTI CAMBO said. "This will be the first in a series of ongoing efforts where we will work with a number of organizations to help children around the world and we look forward to rolling out new campaigns like this in the future."
"We are fortunate to partner with SBS and are deeply grateful for their support, as well as their leadership and extraordinary dedication to helping disadvantaged children and at-risk youth throughout LATIN AMERICA," ORPHANED STARFISH FOUNDATION Founder/Exec. Chairman ANDREW STEIN said. "We are thrilled about this opportunity. This will allow us to continue to expand our ability to touch the lives of so many children who desperately need our help and support. Our mission to educate and provide lifelong skills to help them end the cycle of poverty, will now be significantly enhanced.”