NAB On Guard Against TV Lowest Unit Rate Change In Senate Bill
May 4, 2010 at 4:25 AM (PT)
The NAB is voicing concern over a provision in the Senate Democrats' campaign finance bill that would expand the Lowest Unit Rate rule for television campaign ads to political parties and campaign committees as well as candidates. THE HILL reports that the expanded rule would give parties and PACS the same non-pre-emptible lowest-rate rights as long as they spend at least $50,000 on airtime.
NAB EVP DENNIS WHARTON told THE HILL, "NAB is reviewing the bill introduced... We would have concerns with provisions in the legislation that would expand the lowest unit rate discounts now afforded federal candidates to political parties and political committees."
The bill was introduced in the Senate to attempt to counter the SUPREME COURT's ruling in the CITIZENS UNITED case that invalidated campaign finance rules restricting corporate and union spending on election ads. The Lowest Unit Rate provision presently targets television, but could potentially be expanded to radio.