Peter Smyth: New Ideas Need New Blood
May 4, 2010 at 7:07 AM (PT)
In his monthly column, GREATER MEDIA Pres./CEO PETER SMYTH writes, "With the approach of graduation season and the start of the summer intern season, I find myself wondering how these people who are new to radio can contribute to and change our business. I know it is difficult TODAY to get that one break to get a career started; it always has been hard to break into radio, but these days it sometimes seems almost impossible. As our industry continues to heal itself, I am confident that hiring will slowly pick up once more. Part time jobs will become full time. Increased demand for our services by advertisers will require more hands to fulfill those orders."
Check out his full column here.