Local Soccer Club Inks Marketing Pact With ESPN Radio 98.9
May 4, 2010 at 8:01 AM (PT)
Minor league soccer's SAN DIEGO BOCA FC inks a marketing partnership with MEC NETWORK Sports XHMORE (ESPN RADIO 98.9 FM) and Spanish Sports XESPN-A (ESPN DEPORTES 800 AM)/SAN DIEGO. The one-year deal involves cross-marketing arrangements tied to this year's WORLD CUP.
BOCA FC President/GM VAN SKWARA said, "We are excited to be working with ESPN RADIO 98.9 FM and ESPN DEPORTES 800 AM.... This partnership will be an excellent vehicle for SAN DIEGO BOCA FC to reach out to the countless soccer fans throughout the city and our surrounding communities to continue to build the SAN DIEGO BOCA FC FC brand and most importantly share the magic of soccer."
MEC GSM RANDY PHILLIPS said, "This partnership will provide a wonderful opportunity for ESPN RADIO to connect with all of the soccer fans in and around the great city of SAN DIEGO, and allow us to work with an incredible sports entertainment product, soccer. We are excited to partner with SAN DIEGO BOCA FC as they are doing a great job in building a quality brand for the soccer community of SAN DIEGO. Our timing with the 2010 WORLD CUP is what we wanted to focus on with BOCA."