NY Times Asks ... Then Doubts That Net Will Kill 'Traditional Car Radio'

iHeartradio -- Pandora Killer?

THE NEW YORK TIMES jumped on the Net-mad world bandwagon with the alarmist headline, "Will the Internet Kill Traditional Car Radio?" Yet while it duly noted the new technology that would enables users to bring the Internet to their automobiles, the story stops short of recommending that terrestrial raise the white flag.

"There is a new movement that could really threaten traditional broadcast radio," JOHN R. QUAIN reported. "Internet music services ... are being tailored by software developers, consumer electronics companies and even automakers to work more seamlessly with car stereo systems. So, while video didn't end up killing the radio star, this time the Internet might just succeed."

The story went on to detail how new technology makes it easy to use PANDORA in the automobile, but also notes that "Traditional radio broadcasters have heard the drumbeat of mobile apps. They have responded with their own apps, streaming live broadcasts from thousands of stations to handsets and through them, to cars.:

Citing iHEARTRADIO and JACOBS MEDA's app division, the reporter eventually concludes, "Ultimately, the incursion of Internet-based music services and radio station streams may be less about annihilating yet another business model than it is about breaking down barriers. For the first time, small local stations will be able to reach an entire driving nation, so some broadcasters may see their audiences swell ... on Internet-connected car radios. In the end, it may simply be a case of radio is dead, long live radio."

Read the entire story here.

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