Clear Channel Tops BIA/Kelsey Report Of Largest Broadcasters
May 11, 2010 at 8:43 AM (PT)
CLEAR CHANNEL COMMUNICATIONS tops the latest BIA/KELSEY report of the top-15 radio groups by revenue.
Writes BIA/KELSEY's MARK FRATRIK, "Last year’s top-15 companies were the same as the year before (with small differences in ranks). In fact, the same could be said of even four years ago. CLEAR CHANNEL, CBS RADIO, CITADEL, CUMULUS and ENTERCOM, are the perennials. What is interesting is that the industry decreased uniformly overall, with no clear out-of-the-box performer. We’ll see a similar uniformity as these broadcasters get more involved in mobile, digital and online endeavors and these same groups should continue as the leaders.
"What is also interesting to point out is that besides the huge 847 stations that CLEAR CHANNEL owns, the average number of stations owned by these major groups is around 96. We observe that groups in the 40-230 scale seems to have reached a valuable level of efficiency to help them maintain effective control, while also being be cost-effective in purchasing equipment, testing things in the market, and being nimble enough to make change."
The Top 15
1- CLEAR CHANNEL, $2.35 billion, 847 Stations in 153 Markets
2- CBS RADIO, $1.27 billion 130 Stations in 29 Markets
3- CITADEL BROADCASTING, $595,390 million, 229 Stations in 57 Markets
4- CUMULUS BROADCASTING/CUMULUS MEDIA PARTNERS, $412,775 million, 340 Stations in 68 Markets
5- ENTERCOM, $384,550 million, 112 Stations in 24 Markets
6- COX RADIO, $362,450 Billion, 85 stations in 19 markets.
7- UNIVISION RADIO, $324,925 Billion, 70 stations in 20 markets.
8- RADIO ONE, $226,200 Billion, 52 stations in 16 markets.
9- BONNEVILLE BROADCASTING $216,125 Billion, 28 stations in 9 markets.
10- EMMIS , $182,775 Billion, 23 stations in 7 markets.
11- SALEM COMMUNICATIONS, $165,100 Billion, 95 stations in 35 markets.
12- GREATER MEDIA, $152,475 Billion, 23 stations in 7 markets.
13- SPANISH BROADCASTING SYSTEM, $134,250 Billion, 20 stations in 6 markets.
14- SAGA COMMUNICATIONS, $107,875 Billion, 91 stations in 14 markets.
15- BEASLEY BROADCASTING, $92,650 Billion, 43 stations in 11 markets.
[How does all of this affect you? Is your paycheck bigger, about the same or smaller? Are you doing more jobs than a year ago for the same money? Please, comment, below!]