Radio Reaches Over 230 Million 12+ According To RADAR 88
March 21, 2006 at 10:19 AM (PT)
ARBITRON says initial findings in RADAR 88 indicate that, over the course of a week, radio reaches over 230 million people, or 93% of all 12+ persons. Morning drive and PM drive each logged 77% of 12+ listening. Nearly 184 million people, or 74% of all Persons 12+, tune to radio on SATURDAY or SUNDAY.
For Persons 18+, radio reached over 94% of Persons 18+ who live in a household with minumum $75,000 income. And, 81% of Persons 18+ listened to radio while in their cars.
The complete RADAR 88 Radio Network Audience Report for all 56 individual radio networks will be released next MONDAY, MARCH 27th.