Q1 Internet Ad Revs In U.S. Reach $5.9 Billion
May 14, 2010 at 8:43 AM (PT)
Internet ad revenue in the U.S. has reached $5.9 billion in Q1, a 7.5% increase over the same period in 2009. The figures come from the INTERACTIVE ADVERTISING BUREAU and PRICEWATERHOUSECOOPERS, and are the highest first quarter revenue level ever for the industry.
"The year-over-year growth we are seeing reflects marketers' confidence in the value and effectiveness of interactive advertising," said IAB Pres./CEO RANDALL ROTHENBERG. "The Internet, together with explosive technological innovation in devices and platforms, has transformed consumers' lives, giving them access to entertainment and information however, whenever, and wherever they want it. That's why the vibrant interactive advertising and marketing industry lends major fuel to the U.S. economy."