'Melodies By MJB' Launches
May 17, 2010 at 4:28 AM (PT)
MARY J. BLIGE, INTERSCOPE GEFFEN A&M RECORDS, and its Chairman, JIMMY IOVINE, have joined forces with ORANGE 21 INC. to develop MELODIES BY MJB, a signature line of fashion sunglasses set to debut in FALL 2010.
Said IOVINE, "To reach out beyond music, an artist has to become involved with something they're already associated with and truly feel passionate about and not just stick their name on someone else's product. As her fans know, MARY loves fashion and she especially loves sunglasses, making MELODIES BY MJB a natural fit for her."