Listener Driven Radio Adds 22 Stations
May 17, 2010 at 5:54 PM (PT)
LISTENER DRIVEN RADIO (LDR), the crowdcasting digital platform that allows listeners to program their favorite radio stations, has picked up 22 new stations in NORTH AMERICA, including new arrivals NOW 96.3 FM (963now.com) in MINNEAPOLIS, stations within CITADEL BROADCASTING, CBS, PEAK BROADCASTING, BORDER MEDIA and GAP BROADCASTING.
Also added as an affiliate is LAGARDERE GROUP in EUROPE, including VIRGIN RADIO FRANCE, which cumes 1.4 million listeners daily across the country and has generated over 90,000 daily votes using LDR.
The brainchild of MCVAY NEW MEDIA Pres. DANIEL ANSTANDIG, LDR is empowers listeners and consumers to become programming collaborators, fostering loyalty via real-time interaction. Listeners can access a radio station’s playlist via mobile or the station’s website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station -- playing more popular songs faster. The platform also automatically e-mails and instant messages listeners who opt in, informing them that their favorite track plays on the air. It is totally customizable for each station.
For examples of LDR stations that are live and active now, log on to these radio websites:
For more information on LISTENER DRIVEN RADIO, contact VP/Affiliate Relations LEE CORNELL at firstname.lastname@example.org.