LA's 'Amp' To Run Monday Spots
May 19, 2010 at 9:05 AM (PT)
Commercial-free MONDAYs are now a thing of the past at CBS Top 40 KAMP (AMP 97.1)/LOS ANGELES, according to LARADIO.COM.
VP/Programming KEVIN WEATHERLY told the site, “We knew we had to have a way to differentiate AMP from the other well-programmed and established stations in the market. The idea for CFM was strategic, not necessarily to impact only MONDAY ratings. In fact, the ratings for MONDAY were not that different than the rest of the week. We are still a relatively new station that is continuing to grow. With our strong lineup of talent led by CARSON DALY, and a cume that's approaching 3 million people in SOCAL, we are ready for phase two of our evolution. Stay tuned!”