RAB: Q1 Revenue Up 6%
Growth 'Outpacing Other Traditional Media'
May 21, 2010 at 10:20 AM (PT)
The RAB is trumpeting data compiled by MILLER, KAPLAN, ARASE & CO. which found that radio ad revenue enjoyed its best quarter-to-quarter revenue comps since Q1 2007. The +6% overall increase to $3.687 billion represents the highest posted since Q3 2000.
The study, announced by the RAB, indicated that local revenue rose 2% to $2.45 billion in Q1 2010, while National increased 19% $568 million. Network revenue increased 6% to $260 million, digital rose 18% to $123 million and off-air revenue was flat at $286 million.
The EASTERN Region outpaced the rest of the nation in ad spending gains for Q1, up 12.7% - followed by the SOUTHWEST and CENTRAL Regions, up 9.7% and 6.7%, respectively. Doing better, but not as well as the national average, were the WEST (4.5%) and SOUTH (3.5%).
"Our growth in this recovery is showing signs that Radio’s momentum is outpacing that of other traditional media," RAB Pres./CEO JEFF HALEY said. "This gain underscores Radio’s inherent strength with advertisers demonstrating renewed enthusiasm for spending in our medium."