Two Sales Appointments At Citadel Media
May 24, 2010 at 4:31 AM (PT)
CITADEL MEDIA has made to appointments in sales. EDWIN RIVERA-SEARLES has been named SVP/Sales and CRAIG ROSSI will serve as VP/West Coast Sales.
"ED brings an outstanding track record of national account wins and a keen understanding of portfolio management to our sales function,” said CITADEL MEDIA Pres. JOHN ROSSO. "Throughout his years in this field, he has developed a remarkable rapport with the agencies and clients that drive the network radio business. I’m pleased to add his strategic vision and industry knowledge to our leadership team. We’re also very fortunate to have CRAIG ROSSI joining our network. He has a significant history of successes with major advertisers in his region and is a valuable addition to our overall sales capabilities."
"Joining the executive team of CITADEL MEDIA is a tremendous opportunity and I’m thrilled to be starting at a time when we’re poised for a new phase of growth and development," said RIVERA. "The network offers a diverse programming lineup, which allows us to target a broad array of advertising categories as we work to enhance our overall revenue streams. I look forward to partnering with our clients to deliver customized solutions that serve their advertising goals as we also look to add new clients to our roster."