Survey Shows 9% Of Adults Say Radio Is Primary News Source
May 27, 2010 at 4:36 AM (PT)
A survey by GATHER says that while 49% of adults consider the Internet to be their primary resource for news and 32% say the same for television, radio and newspapers each are the primary news source for 9% of respondents.
The survey analyzed how adults get, interact with, and share news stories, showing that 82% of adults have commented on news stories online and that over 65% of those 18-24 describe their news reading habits as "Internet-based."
"The Internet has not only turned the media landscape on its head, but also has completely revolutionized the way that people get news and discuss news stories," said TOM GERACE, Founder/CEO of GATHER. "Today's Internet landscape allows for people to interact in the secondary news cycle by actively sharing and discussing news via social platforms, giving us access to more information and a variety of perspectives on the news stories that affect us the most."