Milwaukee Gets A New Top 40
May 28, 2010 at 8:17 AM (PT)
CLEAR CHANNEL '80s Oldies WQBW (97-3 THE BREW)/MILWAUKEE has fliped to Top 40 as 97.3 RADIO NOW.
EUROPE "The Final Countdown" gave way to KE$HA "Tik Tok," TRAIN "Soul Sister," B.o.B "Nothing On You," ORIANTHI "According To You," TAIO CRUZ "Break Your Heart," KRIS ALLEN "Live Like We're Dying," and LADY GAGA "Alejandro" in the first half-hour of the new format.
"NOW is the time for MILWAUKEE to have an exciting, contemporary music format that women from 25-54 can be passionate about," said VP/Market Mgr. JEFF TYLER.
97-3 RADIO NOW is set to be positioned right between ENTERCOM Top 40 WXSS (KISS 103.7) and ENTERCOM Hot AC WMYX (MIX 99.1).
CLEAR CHANNEL/MILWAUKEE FM OM KERRY WOLFE added, "Today we took an exciting step for listeners who want a station like this in MILWAUKEE."
Check out the new website, along with an audio link at 973radionow.com.
So What's Happening Across The Street?
Many in the market were expecting SAGA COMMUNICATIONS Smooth Jazz WJZX/MILWAUKEE to make the move to Top 40. The station signed off at noon YESTERDAY (NET NEWS 5/27), moving it's Jazz format to its HD2 subchannel and stunting as "TIGER Radio -- Music For Cheaters And Those Cheated On."
Did WQBW beat them to the punch? Or does SAGA have other plans? Stay tuned.