EMI Names Bertrand Bodson SVP/Global Digital Marketing
May 28, 2010 at 8:13 AM (PT)
EMI MUSIC has appointed BERTRAND BODSON as SVP/Global Digital Marketing. BODSON is a co-founder of the social networking and viral marketing site BRAGSTER.COM which was acquired by GUINNESS WORLD RECORDS earlier this year as part of its online expansion plan. He also launched and ran AMAZON.COM’s DVD rental and subscription businesses in EUROPE.
Meanwhile, SYD SCHWARTZ, formerly EMI MUSIC NORTH AMERICA’s SVP/Digital Strategy, has moved into a consultancy role with the company.
BODSON said, "I’m delighted to be joining EMI with its extraordinary history of great music and innovation. This is a fascinating industry where there is still more to be invented. The team at EMI have built an environment that lends itself to corporate entrepreneurship and I can’t wait to start working with them."