WLZT Segues To 'Soft Rock 93.3' - Heather Williams Reclaims Nights
June 1, 2010 at 2:33 PM (PT)
CLEAR CHANNEL AC WLZT (93.3 FM)/COLUMBUS segues to a Soft Rock moniker as "SOFT ROCK 93.3" playing hits from MICHAEL BUBLE', LIONEL RICHIE, ROXETTE and DONNA SUMMER.
WLZT PD TONY FLORENTINO tells ALL ACCESS, "We simply made the decision to describe the station the way our listeners do, so the term 'Soft Rock' is an easy, natural fit. While Premium Choice served us well for the past year, we felt the upside in programming locally was a smart choice given the competitive landscape.
HEATHER WILLIAMS, who is a very strong utility player for CLEAR CHANNEL/COLUMBUS, will reclaim her previous spot as night talent for SOFT ROCK 93.3."