WJZX's Latest Stunt: Beatles
June 2, 2010 at 4:26 AM (PT)
SAGA COMMUNICATIONS Smooth Jazz WJZX/MILWAUKEE's weekend stunting into whatever its next format will be has changed again.
The station started its stunting last week as "TIGER Radio -- Music For Cheaters And Those Cheated On." Over the MEMORIAL DAY weekend, the station switched to playing songs about AMERICA. And early this morning, the station launched into a BEATLES A-to-Z stunt.
Will the format wheel stop on Top 40 or Sports, as originally speculated, or something else?
[So what do you think happened in MILWAUKEE? Was WJZX beaten to the punch by CLEAR CHANNEL's flip to Top 40 "NOW" across the street? What format will 'JZX end up with?]