Arbitron And SBS Officially Bury The Hatchet
June 2, 2010 at 6:16 AM (PT)
SPANISH BROADCASTING SYSTEM and ARBITRON have entered into a settlement agreement. SBS will resume encoding its broadcast signals for all of its markets that use the ARBITRON’s PORTABLE PEOPLE METER, and SBS has extended its agreement with ARBITRON for the use of PPM ratings in those markets.
SBS Chief Revenue Officer FRANK FLORES endorsed the outcome, noting "Both ARBITRON and SBS are committed to working together to address SBS’s previously-voiced concerns about the impact of the PPM service on minority radio broadcasters."
FLORES added that, "SBS is gratified that it has reached an amicable resolution with ARBITRON."
"SBS is a valued client, and we look forward to growing our relationship, and moving forward together in a productive and meaningful way," said ARBITRON CEO/Pres. WILLIAM T. KERR. "We believe that the radio industry is best served when ARBITRON and broadcasters work collaboratively."