Dial Global, Clear Channel Join ARF
June 2, 2010 at 2:46 PM (PT)
DIAL GLOBAL and CLEAR CHANNEL COMMUNICATIONS are the newest members of the ADVERTISING RESEARCH FOUNDATION. They are the 27th and 28th new members to join the ARF in 2010, which demonstrates the increasing importance of research and high levels of interest in the ARF’s new research initiatives.
"We are very excited to expand our relationship with the ARF," Dial Global Pres./Operations CHARLES STEINHAUER said. "It is an exciting time for media and radio specifically. The ARF continues to produce quality programs to deeper understand today’s trends and consumer interactions with media.."
"CLEAR CHANNEL has a powerful and differentiated integrated media platform, and now more than ever media buyers need high-quality third-party research and metrics that reveal their effectiveness," "CLEAR CHANNEL EVP and Global Media Sales Pres. JOHN PARTILLA added. "We applaud the ARF's leadership in creating an ROI model that will demonstrate the full value of these innovative new platforms."