Rio Grand Enters Into Partnership With Corral Boots
June 3, 2010 at 7:26 AM (PT)
CURB RECORDS group RIO GRAND is partnering with CORRAL BOOTS, with the band endorsing the TEXAS boot company. The campaign launched in MAY with a concert at HILLBILLY’s in McALLEN, TEXAS, near the CORRAL BOOT headquarters. The partnership was announced by NASHVILLE’s BRAND N MUSIC PARTNERSHIPS.
As part of the agreement, RIO GRAND will be making appearances for the boot company at key locations nationwide. The deal includes tour bus decals, product endorsements, retail appearances, digital components and a tour sponsorship marketing campaign.
"We are very excited about our relationship with CORRAL BOOTS and this is really a natural partnership,"said lead guitarist FRED STALLCUP. "We believe in the product, the brand, and we wear it proudly. The timing is right and coincides with the launch of our new single 'Beckett's Back 40,' which is making its way to radio right now."
For more on RIO GRAND, visit www.riogrand.net.