Sinclair Signs On With The Tube
March 23, 2006 at 9:48 AM (PT)
THE TUBE Music Network has announced a distribution agreement with SINCLAIR BROADCAST GROUP, which owns and operates, programs or provides sales services to 58 TV stations in 36 markets, including PITTSBURGH, ST. LOUIS, MINNEAPOLIS, TAMPA, LAS VEGAS, BALTIMORE, NASHVILLE, COLUMBUS, CINCINNATI and SYRACUSE.
The announcement follows a similar agreement, announced two weeks ago, with TRIBUNE BROADCASTING to distribute THE TUBE on digital multicast channels, making the network available on digital TVs, as well as the digital tier of cable TV systems. THE TUBE features only music programming, without the reality and game shows found on other music channels. Viewers also can purchase the music they see and hear on THE TUBE immediately, either online or via the phone.
“SINCLAIR BROADCAST GROUP’s broad reach enables us to penetrate pivotal markets, lending significant depth to our audience," said THE TUBE CEO LES GARLAND. "Already comprised of viewers on 13 prestigious stations in RAYCOM MEDIA markets, and soon 9 of the top 10 Designated Market Areas through TRIBUNE stations, THE TUBE Music Network will be available in virtually every major U.S. city.”
“THE TUBE is another example of how broadcasters are utilizing their digital channel capacity to launch competitive programs to monetize their digital investment,” commented DAVID SMITH, SINCLAIR President and CEO. “In the case of THE TUBE, they also provide a unique twist to the already successful television music formats through the interaction of television and the Internet.”
SINCLAIR stations will begin broadcasting THE TUBE Music Network programming in local markets this summer.