HipCricket Unveils HIP 6.0
June 4, 2010 at 5:30 AM (PT)
Mobile marketing company HIPCRICKET has released the latest version of its cloud-based mobile marketing and advertising platform, HIP 6.0. The new version offers what the company describes as "enhanced analytics, tighter integration with industry-standard customer relationship management (CRM) and marketing resource management (MRM) systems and new, industry-leading hyperlocal targeting capabilities which enable brands to target customers and prospects based on location."
"The HIP 6.0 platform represents an important release for HIPCRICKET; one that mirrors our customers' desire to integrate mobile into their overall marketing mix, rather than have it operate as a silo," said Presindent and COO ERIC HARBER. "We listened to our customers, and built an easy-to-use mobile marketing and advertising platform that tightly integrates with their existing marketing to deliver results quickly, while empowering them to reach new mobile subscribers and to better engage with their current ones."