Warner Music Group, Tapulous Partner To Add WMG Music To Mobile Games
June 4, 2010 at 5:39 AM (PT)
The maker of mobile game apps TAP TAP REVENGE and RIDDIM RIBBON is partnering with WARNER MUSIC GROUP to add WMG artists' music to the popular games. TAPULOUS and WMG have inked an agreement that will launch four premium games featuring WMG artists over the next year, including "greatest hits" and bonus tracks. In addition, TAPULOUS will sell downloadable songs from WNG artists as part of TAP TAP REVENGE and RIDDIM RIBBON, and will add an in-game WARNER MUSIC GROUP Channel featuring WMG's music catalog and premium games.
"At WMG we were early believers in the enormous opportunities to experience music on the mobile platform and in pursuing those opportunities we try to look for new ways to grow that business and provide consumers with innovative ways to discover and consume music on their mobile devices," said MARK PINKUS, Senior Vice President, Worldwide Licensing, RHINO ENTERTAINMENT. "With TAPULOUS' exciting family of games, we're adding yet another compelling content experience and offering our artists a unique and powerful platform for engaging with fans around the world."
TIM O'BRIEN, VP of business development at TAPULOUS, added, "WARNER MUSIC GROUP has incredible current and catalog artists, and we are thrilled to bring these stars to the TAPULOUS mobile gaming platform. Our games are fun, social and addictive. This creates a strong opportunity for artists and labels, as the experience deepens fans' appreciation of legendary tracks and allows them to discover new hits."