Triton Acquires StreamTheWorld
Merges It With Ando To Create Ando Media Group
June 4, 2010 at 11:09 AM (PT)
TRITON DIGITAL MEDIA has just acquired STREAMTHEWORLD, the premium content delivery network focused on the broadcast industry. TRITON DIGITAL, which was the largest individual STREAMTHEWORLD shareholder and exclusive marketing partner in the U.S., will now merge operations of STREAMTHEWORLD with ANDO MEDIA to create THE ANDO MEDIA GROUP.
"THE ANDO MEDIA GROUP is the first-ever end-to-end technology provider for the streaming marketplace. Content delivery, audience measurement, ad insertion and real-time proof of performance will now all be delivered by one company, inside of one intuitive console, to best serve our clients" said TRITON COO MIKE AGOVINO.
"After working with ANDO for many years and tracking the evolution of the business and marketplace, it became clear that an integrated offering providing a turnkey solution would simplify the value chain and stimulate marketplace growth," ANDO MEDIA GROUP Pres. YVES ERIC LALIBERTE added, "Our combined platform will enable us to work with clients from the inception of the stream through the successful delivery of targeted ads. The more straight-through the process, the more efficient and effective the results for our clients."
Regarding the merging of STREAMTHEWORLD and ANDO MEDIA, AGOVINO said, "We'll start by vertically integrating the offerings to enhance the value proposition to our clients ... Long term, the new ANDO MEDIA GROUP will lead the way forward providing the innovation, technology and monetization offerings this rapidly growing space needs and our clients have come to expect from TRITON."