Scott McDaniel Upped To VP/Creative Services For Sony/Nashville
June 7, 2010 at 12:07 PM (PT)
TOM BALDRICA, Vice President, Marketing, for SONY MUSIC NASHVILLE has announced the promotion of SCOTT McDANIEL to Vice President, Creative Services. McDANIEL was previously Senior Director, Creative Services.
BALDRICE said: “SCOTT has made an impact on all aspects of our creative process from the day he came to SONY MUSIC NASHVILLE. He has raised the bar on videos, album packaging, and photo shoots, all while dealing with the changing economics of our business. He inspires his team, our artists, and our company on a daily basis.”
McDANIEL said: “It is a privilege to serve with such an innovative creative department, the SONY MUSIC NASHVILLE team, world renowned photographers, landmark directors, artist managers, and our collective family of recording artists. To be entrusted in executing the visual art that will best communicate our artists’ music is a treasure. Without question, this career benchmark is humbling.”
In his new post, McDANIEL will continue to head the SONY MUSIC NASHVILLE creative team, overseeing artist imaging and all operations related to print and video creation, including video production, album packaging, photography, and design for the label group and its four recording imprints: ARISTA NASHVILLE, BNA RECORDS, COLUMBIA NASHVILLE and RCA NASHVILLE.
McDANIEL joined SONY MUSIC NASHVILLE in March 2008 and his previous stops include LIFEWAY, EMI CHRISTIAN MUSIC LABEL, CCM COMMUNICATIONS and FOREFRONT RECORDS.