Nettwerk Partners With ADA; Announces Promotions
June 9, 2010 at 5:37 AM (PT)
NETTWERK MUSIC GROUP has entered into a U.S. distribution partnership with ALTERNATIVE DISTRIBUTION ALLIANCE, as well as made a number key senior executive appointments. Under the agreement, ADA will handle the U.S. physical and digital distribution of current and upcoming NETTWERK releases, including albums from THE WEEPIES, GREAT LAKE SWIMMERS, BT, LADYTRON, FUN. and ANGUS & JULIA STONE, as well as NETTWERK’s catalogue, which includes SKINNY PUPPY, DELERIUM, OLD CROW MEDICINE SHOW, TIËSTO, BE GOOD TANYAS and HOPE SANDOVAL.
NETTWERK Pres. RIC ARBOIT said, "NETTWERK has always been about releasing music that we love, and with that comes a strong focus on artist development. We wanted a U.S. distribution partner with not only a similar philosophy, but also one that distributes like-minded labels, and we found that with ADA. We are thrilled to announce this partnership."
"Our goal at ADA is to partner with independent labels that have a strong culture and sense of mission, and to bring those labels an unmatched set of services that enable them to grow and manage their businesses more effectively," said ADA Pres. MITCHELL WOLK. "For more than two decades NETTWERK has proven itself to be one of the premiere companies in the business and we are looking forward to this new opportunity to build and enhance their already impressive ability at finding and developing some of the industry’s most influential indie artists."
In addition to the partnership with ADA, NETTWERK also announced some key adjustments to its senior executive staff. DUTCH CRAMBLITT has been named VP/Sales and LIZ ERMAN has been named Sr. Dir./Marketing & Digital Strategy. Additionally, ERIC FRITSCHI, who joined NETTWERK in 2008 to head the marketing department, has been promoted to General Manager of NETTWERK MUSIC GROUP.