Federated Media Acquires Outdoor Ad Firm
June 9, 2010 at 2:42 PM (PT)
Radio, newspaper, and Internet company FEDERATED MEDIA has acquired PORTLAND, OR-based wallscape and billboard advertising company ONSITE ADVERTISING. Former ALPHA BROADCASTING/PORTLAND GSM MIKE MALONEY has been tapped to head ONSITE, which has been renamed ONDISPLAY ADVERTISING and presently operates in PORTLAND and SAN FRANCISCO.
FEDERATED's ALEC DILLE said, "Outdoor Advertising continues to grow and it will complement our Radio, Interactive and Print businesses. Having a proven leader with MIKE MALONEY's extensive sales and management background presents a win for all involved."
MALONEY said, "ONDISPLAY ADVERTISING launches on day one with a PORTLAND footprint that includes more than 20 dynamic outdoor advertising locations throughout the metro area. When combined with a presence in SAN FRANCISCO, the 4th largest market in the U.S., it gives us the opportunity to deliver our customer's messages to a massive number of attentive, desirable consumers."