Premiere To Air PSAs For Operation HOPE
June 10, 2010 at 5:34 PM (PT)
Social investment bank and empowerment leader OPERATION HOPE (HOPE) have created a new set of PSAs featuring HOPE Founder/Chairman/CEO JOHN HOPE BRYANT, HOPE Global Spokesman and Civil Rights legend Ambassador ANDREW YOUNG, and the newest senior advisor to the HOPE family, KING CENTER Pres./CEO and REALIZING THE DREAM Founder MARTIN LUTHER KING III.
These 30- and 60-second spots were produced in-house by PREMIERE RADIO NETWORKS and are currently being featured nationally. Produced in collaboration with PREMIERE engineers LARRY MORGAN and RACHEL MCGRATH, the spots encourage people to take advantage of the organization's suite of financial literacy products by calling 888-387-HOPE (5673) or visiting www.operationhope.org.
"In many cases, the people who need OPERATION HOPE's help the most don't realize that we're just down the street," said OPERATION HOPE Founder/Chairman/CEO JOHN HOPE BRYANT. "PREMIERE RADIO is helping us bring attention to the free financial literacy solutions we offer through our centers and toll-free hotlines to underserved communities across the entire nation."
"We are very proud of our partnership with OPERATION HOPE," PREMIERE RADIO NETWORKS Pres./Content and Affiliate Relations JULIE TALBOTT stated. "It's an honor to help shine a spotlight on their tireless efforts to further financial literacy and empower people across the nation, while encouraging other leaders to join us in this effort."