Facebook Group Seeks To Get Arb To Focus On MRC Accreditation
June 11, 2010 at 12:23 PM (PT)
COX Top 40 WBLI/LONG ISLAND PF JEREMY RICE and sister Rock WBAB PD CHRIS LLOYD tell ALL ACCESS, "A FACEBOOK group is gathering steam to demand that ARBITRON gain MRC accreditation for its PPM service. The group is called 'ARBITRON Act Now' and we want to use the BETTY WHITE model to get results from ARBITRON. If BETTY WHITE can host an episode of SNL because of a FACEBOOK group, why can’t we pressure ARBITRON to fix PPM with a FACEBOOK group?"
Interested in joining the group? Head to FACEBOOK, and search "ARBITRON Act Now."