Nielsen And McKinsey Launch NM Incite
June 14, 2010 at 6:08 AM (PT)
THE NIELSEN COMPANY and MCKINSEY & COMPANY have formed a global joint venture, NM INCITE, created to help leading companies harness the power of social media.
"Our venture with MCKINSEY will extend our ability to help clients answer one of the central questions facing CEO’s, how to unleash the promise of social media," said NIELSEN CEO DAVID CALHOUN. "Our clients want to take full advantage of what is possible. NM Incite will fuse social media with the enterprise, creating new opportunities, efficiencies and competitive advantage."