Public Radio Companies Plan Shared Digital Distribution Network
June 14, 2010 at 7:18 AM (PT)
AMERICAN PUBLIC MEDIA, NPR, PBS, PUBLIC RADIO INTERNATIONAL, and PUBLIC RADIO EXCHANGE are partnering for a digital distribution network to allow public broadcasters and web producers to combine, create, share and distribute content. NPR Pres./CEO VIVIAN SCHILLER announced the initiative, called the "PUBLIC MEDIA PLATFORM (PMP)," at the WIRED BUSINESS CONFERENCE TODAY (6/14); the plan involves allowing producers to make their content available at a shared platform location for a variety of public uses, using an open API and allowing distribution through mobile apps, third party sites, blogs, mash-ups and widgets.
The CORPORATION FOR PUBLIC BROADCASTING has provided almost $1 million for use over the next six months to create development plans and a working prototype of the platform. An Advisory Council will meet regularly over the next six months alongside the PMP leadership team to work on the project, with members from several public media groups.