Tribune Interactive Partners With Tom Petty
June 14, 2010 at 7:36 AM (PT)
TRIBUNE INTERACTIVE is partnering with TOM PETTY AND THE HEARTBREAKERS’ official website TOMPETTY.COM to launch a web hub designed to give fans access to unique content, music, concert tickets and merchandise in select markets across the country.
"TOM PETTY AND THE HEARTBREAKERS and their team have always been extremely forward looking in their desire to improve the online experience of the band’s most loyal fans," said LIVE NATION MERCHANDISE CEO DELL FURANO. "This new partnership with TRIBUNE COMPANY allows us to use their offline and online assets including newspaper and TV properties to extend the band’s fan base and engage many more of the millions of people who over the years have bought TOM PETTY AND THE HEARTBREAKERS' albums, merchandise and attend their concerts."
"The ability to offer our consumers a new TOM PETTY experience and to provide TOM PETTY AND THE HEARTBREAKERS with a new distribution channel is exciting," said TRIBUNE INTERACTIVE Pres. MARC CHASE. "I’ve been looking forward to the launch ever since we began developing the site -- for me, the waiting is the hardest part."