SNL Kagan: Radio Advertising Expected To Rise
June 15, 2010 at 4:21 AM (PT)
SNL KAGAN has some good news for the broadcast industry -- in the form of higher ad growth. After years of double-digit declines, the media researcher says radio advertising will rise 6.4% to $17.1 billion this year. This boost follows a drop of 17.7% to $16.0 billion in 2009. Ad revenue from online is expected to add to that total.
And the news just keeps getting better, with SNL KAGAN predicting a future 15% rise to $552 million for radio, and $19.8 billion in advertising within six years.
TV stations were expected to climb 14.3% in 2010 to $19.8 billion -- rising from $17.3 billion in 2009.
"The bounce-back in ad revenues, combined with other positive trends, such as growing digital dollars, have reassured investors who have bid radio station stocks up 36% and TV station stocks up 26% year-to-date," stated Sr. Analyst ROBIN FLYNN.
SNL KAGAN is hosting the 27th Annual TV and Radio Finance Summit JUNE 16th at the Millennium Broadway Hotel in NEW YORK.
[Is your station starting to feel more business coming in? Share your experiences with the ALL ACCESS community below.]