Group M Signs For PPM And Diary Service From Arbitron
June 15, 2010 at 7:54 AM (PT)
ARBITRON has signed WPP/GROUP M to a multi-year contract for PORTABLE PEOPLE METER and Diary radio ratings services across all markets.
"Our clients need high quality measurement tools to guide their media buying strategies and help track the return on their investments," said GROUP M Managing Partner/Dir. Implementation Research & Marketplace Analysis LYLE SCHWARTZ. "ARBITRON's quality research and insights help us make our decisions with confidence."
"We are thrilled to announce this agreement with GROUP M, a leader in global media investment," said ARBITRON's LUNG HUANG. "With the ARBITRON ratings services, GROUP M can now support its clients’ needs with improved audience intelligence."