Entercom Is On TargetSpot
June 17, 2010 at 11:27 AM (PT)
ENTERCOM COMMUNICATIONS and streaming media advertising company TARGETSPOT, INC. are teaming up to allow advertisers to utilize TARGETSPOT's ad serving technology and marketplace on ENTERCOM's 90-plus radio stations that stream online. ENTERCOM joins CBS RADIO in partnering with TARGETSPOT, which will launch this summer.
TARGETSPOT's technology allows businesses to create, buy and place their own advertising messages within streaming media. Advertisers can create cost-effective customized audio, video, banner and text ads with an array of jingles, sound effects and visuals. Clients can also upload their current creative directly into their TARGETSPOT account. Ads are then targeted to a specific demographic, location and/or station. Campaign costs vary with advertising revenue being shared among TARGETSPOT and the participating broadcaster.
"ENTERCOM's portfolio of stations will provide deep coverage in key markets across the country and significantly expands TARGETSPOT's reach in these important areas," TARGETSPOT CEO DOUG PERLSON said. "Now with ENTERCOM joining CBS RADIO in the TargetSpot network, we have achieved critical mass for the most granular of advertising campaigns."
"ENTERCOM is committed to providing advertisers direct access to our passionate audience of online listeners, who spend hours a day with our brands," ENTERCOM SVP/Digital SANDY SMALLENS said. "We are excited to work with TARGETSPOT and open our streaming inventory to thousands of businesses that have in the past been unable to purchase radio advertising due to the lack of granular targeting or the high costs of production."