Bob Lonsberry Out, Glenn Beck To Mornings At KNRS
June 21, 2010 at 4:22 AM (PT)
CLEAR CHANNEL Talk KNRS (FAMILY VALUES TALK RADIO)/SALT LAKE CITY has dropped BOB LONSBERRY as morning host and replaced him with PREMIERE's GLENN BECK, who now airs 6-10a (MT) daily. BECK had been airing in afternoons 4-7p (MT) and will continue in that slot on tape delay for a short time before a replacement is announced. LONSBERRY continues with his other job, hosting middays at sister Talk WHAM-A/ROCHESTER.
On his blog, LONSBERRY asserted, "I got killed by a frequency change and something called the People Meter. A new way to measure radio ratings, it took our station from the top to the bottom. It essentially said that 10 years of ratings were all wrong and that nobody was listening to the show. Our sponsors had plenty of customers, our listeners determined the outcome of elections, station events always drew well, and then a switch flipped. Personally, I think it’s an unreliable system that is going to cost radio companies untold hundreds of millions and it might even gut the talk-radio industry."
LONSBERRY also said that he suspects that his opposition to "a candidate who made $600,000 from one of our largest advertisers last year, does make me wonder. Strings get pulled in the real world, and politics is hardball, and our program’s effort helped tip the nominating convention, so it’s not impossible that I lost my job in SALT LAKE so that somebody else could get a job in WASHINGTON."