Network Radio Reaches More Than 189 Million Each Week
June 21, 2010 at 8:41 AM (PT)
ARBITRON reported in its JUNE 2010 RADAR (Radio’s All Dimension Audience Research) radio network audience ratings (RADAR 105) that more than 189 million Persons aged 12+ heard one or more network radio commercials each week of the survey period.
Selected Audience Results From RADAR 105
The RADAR 105 survey period saw an increase in the number of people reached by network radio from the RADAR 104 period for key buying and selling demographic groups. Among the prime audience demographics sought by advertisers, the commercials aired on the 51 radio networks reached:
* 73.8% of Persons aged 12+ (189,990,000 Persons)
* 74.3% of Persons aged 18+ (172,706,000 Persons)
* 73.7% percent of Persons aged 35+ (119,360,000 Persons)
* 76.5% of Persons aged 18-49 (103,336,000 Persons)
* 76.9% of Persons aged 25-54 (97,489,000 Persons)
The PPM data included in the RADAR 105 release are from the HOUSTON-GALVESTON, PHILADELPHIA, NEW YORK, LOS ANGELES, RIVERSIDE-SAN BERNARDINO, CHICAGO, SAN FRANCISCO, DALLAS-FT. WORTH, ATLANTA, WASHINGTON DC, DETROIT, BOSTON, MIAMI-FT. LAUDERDALE-HOLLYWOOD, SEATTLE-TACOMA, PHOENIX, MINNEAPOLIS-ST. PAUL and SAN DIEGO Metro markets for the SPRING 2009, SUMMER 2009, FALL 09 and WINTER 2010 surveys; from TAMPA-ST. PETERSBURG-CLEARWATER, ST. LOUIS, DENVER-BOULDER, BALTIMORE and PITTSBURGH, PA for the SUMMER 2009, FALL 2009 and WINTER 2010 surveys; and from PORTLAND, OR, SACRAMENTO, CINCINNATI, CLEVELAND, SALT LAKE CITY-OGDEN-PROVO, SAN ANTONIO, KANSAS CITY and LAS VEGAS for the FALL 2009 and WINTER 2010 surveys.
RADAR measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures. That is quarter-hours of radio usage as reported by respondents are matched with program and commercial clearances provided by the radio networks for each station carrying the programming. The 51 measured networks are operated by AMERICAN URBAN RADIO NETWORKS, CITADEL MEDIA NETWORKS, CRYSTAL MEDIA NETWORKS, DIAL GLOBAL INC., PREMIERE RADIO NETWORKS, UNITED STATIONS RADIO NETWORKS and WESTWOOD ONE RADIO NETWORKS.