BBC Trust Says Radio 1 'Harry Potter' Promotion Breached Editorial Guidelines
June 25, 2010 at 2:47 PM (PT)
The BBC TRUST has ruled that Top 40 BBC RADIO 1's JULY 15th, 2009 "HARRY POTTER DAY" promotion breached the BBC's editorial guidelines regarding "undue prominence" after it received a complaint from U.K. commercial radio industry organization RADIOCENTRE.
The promotion, tied to the release of the movie version of "HARRY POTTER AND THE HALF-BLOOD PRINCE," included many features, interviews, and references to the movie. The TRUST decided that the cumulative effect and scale of the promotion amounted to a breach of the "product prominence" provision of the network's editorial guidelines.
RADIOCENTRE CEO ANDREW HARRISON said, "This decision is the latest example of the BBC falling under the spell of celebrity and being hijacked for the promotion of an already successful commercial product. For the BBC to break its own rules repeatedly is bad enough, but more importantly it is selling listeners short if its radio stations are allowed to move yet further away from their public service remit. As the TRUST prepares its report on the BBC Strategy Review, we are urging it to be more ambitious and to put a stop to this kind of excessively commercial behaviour once and for all."