Ofcom Proposes Relaxing Commercial Rules For Radio

New Proposal

U.K. radio and TV regulator OFCOM has proposed to relax product placement restrictions on TV and paid-for references to brands and products on radio.

The proposal for new radio rules would loosen the present restriction that only allows spots and sponsorship credits.  OFCOM is considering allowing hosts to promote products as long as it is made clear to listeners that the endorsements are being paid for,  Such references would continue to be banned in news programs and shows aimed at children.

The report includes four options: do nothing; create exemptions to the present "principle of separation"; allow commercial mentions in programming and treat it separately from spots; or allow everything and eliminate the distinction between spots and programming.

Comments on the consultation are due on SEPTEMBER 17th.

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