MTV Music And Warner Music Form Exclusive Partnership
June 30, 2010 at 9:09 AM (PT)
MTV NETWORKS and WARNER MUSIC GROUP have partnered for a multi-year deal. MTV MUSIC GROUP will now have the exclusive right to sell advertising inventory around WMG music video content in the U.S. across MTV MUSIC GROUP digital properties and mobile services, as well as on WMG’s growing network of proprietary artist sites and third-party affiliate sites. As part of the deal, WMG’s video views will now be counted as part of MTV MUSIC GROUP’s.
"At WMG our highest priority is to keep the artists at the center of everything we do, and this alliance enables us to offer our artists the marketing and sales firepower of the world’s most widely-recognized and highly-trafficked music destinations to help them drive revenue from their video content, on the artist’s own site, as well as through the many other places that fans access their music," said WMG Vice Chairman and Chairman/CEO Recorded Music - Americas and the U.K. LYOR COHEN. "MTV MUSIC GROUP has a history of creating compelling music content on TV, digitally and, most recently, in music games and their ability to leverage all of these platforms offers our artists a broader reach and a more compelling way for us to further connect them with music fans.
"As music consumption continues to evolve, we have evolved with it on linear and digital platforms to provide music fans with multiple ways to discover and access the music and artists they love," said MTVG Pres. VAN TOFFLER. "This partnership with WMG is good for music fans, artists and the business, allowing consumers to connect directly with WMG's biggest musical artists simultaneously through music videos, interviews, exclusive archival footage, live performances and even original content we create together, truly building a musical experience for the future."
Under the terms of the deal, MTVN and WMG will also work together to sell advertising on WMG mobile apps and WAP sites, as well as identify sponsors for WMG artist tours and live events.