Women In Contemporary Radio Study Result Set To Deploy
July 1, 2010 at 11:16 AM (PT)
ALAN BURNS & ASSOCIATES have just wrapped up a "Women In Contemporary Radio" research study of 2,000 women ages 15-54 who are cumers of AC, Hot AC and/or Top 40/Mainstream or Top 40/Crossover, and much of it is terrific news for radio.
Sharing some of that good news, ALAN BURNS & ASSOCIATES Pres. ALAN BURNS said, "We asked the question 'Where do you discover new music?' And, anyway you look at -- downloaders, CD buyers, early adopters, and those who say 'new music is very important to me' -- radio just kicks everyone else's ass -- on both cheeks."
BURNS tells ALL ACCESS that the study rollout is set for THURDAY, JULY 15th. There will be more at burnsradio.com.